Forget the standard "just another game" talk. Refreshing Bruce Arians isn't that kind of guy, and he doesn't want his Cardinals being that kind of team.
When I asked Arizona's coach if he wants his players embracing the enormity of Sunday night's hosting of the Seahawks that is essentially the NFC West championship game, Arians about jumped through the phone from the desert.
"Oh, yeah, man! You don't get to play for the damn things very often!" Arians said, scoffing at the approach that this is just another week. "You know, it's not like Seattle's played for them for 100 damn years. So I'm sure they're embracing it, also.
"So, yeah, you fight your ass off all year to get into this game, and sure you embrace. But you don't change how you prepare. It's still the same process."
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Actually, the Seahawks -- at least publicly -- said after Sunday's win over San Francisco and again through coach Pete Carroll on Monday that this is yet another "championship opportunity." Which is what they say every game week.
Before Arians entertained, we in the Seattle media were on the phone with Cardinals third-string fill-in quarterback Ryan Lindley.
I asked Lindley, whom Arizona cut early this season before he spent 10 weeks on San Diego's practice squad and the Cardinals then re-signed him when starter Carson Palmer got hurt, if he's hearing everyone saying he has no chance to beat the NFL's top-ranked defense on Sunday night.
"You know, my wife put a social-media ban in our house on Monday," Lindley said.
We could all use some of his wife's wisdom, eh?
Here is audio of all of what Arians said:
And you can listen to Lindley here: