MLS commissioner Don Garber signaled yesterday that MLS will almost certainly name Montreal as its 19th franchise and then the league will try to complete it's national footprint by returning the the South -- probably Atlanta, Miami or Tampa.
Here's an AP version of that story.
However, buried a ways down is this paragraph, where Garber gives his thumbnail take on Seattle's success.
"Seattle's a quirky market," he said. "You think about the kind of consumer that lives there, it has sort of the dynamic that soccer fans describe themselves as. They're a little alternative. That's where the alternative music world was born. A lot of tech people, and tech people tend to be more global and live in a more global environment. There's a massive amount of youth participation there."
Hmpf. Some of that has some affect, I guess. But I think the keys to Seattle's success are elsewhere: Qwest Field and it's downtown location, the whole Seahawks connection, and an organization that used its urban location to go after adult soccer fans rather than soccer-playing kids and their reluctant parents (as in Colorado and especially disastrous Dallas).