However, general manager Adrian Hanauer was willing to speak hypothetically today about why the popular Mexican club would be an appealing club to bring in for Seattle's third and final international friendly of this season.
"If Chivas were coming to Seattle we would be very excited about that: Huge soccer brand, finalist in Copa Libertadores," he said. "It’s a team that we’ve been trying to bring to Seattle for probably five years back to the USL days and just have not been able to for whatever reason. If in fact it does get announced that we are bringing Chivas to Seattle I would be very excited about that."
He said bringing in a popular Mexican club wouldn't be done purely as a nod to the Mexican-American community here, but that he does hope for the Sounders to improve their presence among Western Washington Latinos ... and with every other demographic group.
"Even with a full stadium we would like throngs of people on waiting lists, and people of every demographic completely engrossed in the product and the brand," he said. "That said, I would for sure have to say we probably haven’t broken into the Latino community as much as we would like to.
"I’ve said this from the beginning: It’s going to be an evolution, it’s going to take time. Also I don’t think it’s about bringing Chivas to Seattle one time. It’s not about signing a Mexican player one time. It’s about basically continuing to improve the product and play great-quality entertaining soccer. And ultimately I think what will be the game-changer is when we beat teams like Monterrey in real competition on a regular basis.
"I just have this sense – I think you see it maybe with the U.S. national team now – that second- , third-generation Latinos in this country are starting to get a little more interested in certain circumstances switch allegiances because they want to follow a winner and the U.S. is winning now. So when the Sounders and the Columbus Crew and Real Salt Lake and the Galaxy beat Chivas and Cruz Azul and Pumas and Monterrey on a regular basis, I do think there’s going to be a shift. And we’ll continue to engage the Latino community, but not pander to the Latino community."