Seattle Reign FC announced jersey sponsor Moda health and displayed the home and away jerseys it will wear in the inaugural National Women's Soccer League season, which opens Sunday at Chicago.
Jerseys, T-shrts and other Reign merchandise is available through the NWSL website.
Here's some of what owner Bill Predmore had to say today on the club's initial branding efforts:
I don’t think it’s any secret, I originally was hoping to be the Sounders Women, that our original goal was to strike up a partnership with the Sounders and be some derivative of that brand. Ultimately we eventually veered away from that course, and long-term I think it’s the right thing to do. I think in the short term we could have ridden the rave-green wave. I think it would have filled the stands more quickly than having a new brand. But I think long term it’s actually better for the sport. I think it’s better for the club that we’ll be able to develop our own identity that is necessarily going to be distinct from whatever the Sounders men might do. … I’m biased of course, but I love the logo, I love the name.