I learned a new word today: Phenylalanine. It's one of the essential amino acids found in proteins. According to one of its critics, phenylalanine is a sweet poison to people who are sensitive to aspartame, the sweetner found in Coca-Cola's new Coke Blak, it's new entry in the java-cola market.
"Most consumers don't know that too much Phenylalanine is a neurotoxin and excites the neurons in the brain to the point of cellular death," anti-aspartame advocate Janet Starr Hull says on her Web site. "ADD/ADHD, emotional and behavioral disorders can all be triggered by too much Phenylalanine in the daily diet."
(Note: Starr Hull was not at IACP. I Googled her for perspective.)
Coca-Cola calls Coke Blak a carbonated fusion beverage. The 8-ounce bottle is reminiscent of Coke's classic 6-ounce glass bottles, but wrapped a swirling black-and-mocha plastic.