Memo to McDonald's Marketing Masters:
Subject: I'm loving it!
Dear McDonald's Marketing Masters:
Your new Asian salad concept works in spades. I was enjoying a Quarter-Pounder with Cheese in one of your restaurants in Clackamas, Ore., last week.
A crew of laborers and their foreman was luncheoning there as well. The laborers were all Latino. The boss was Asian.
Guess who ate your new Asian chicken salad and guess who ate Big Macs.
Just thought you'd like to know.
Keep up the good marketing.
PS: The McTorta is long over-due, amigos.