The owners behind the Stadium neighborhood’s Shake Shake Shake are opening a fish-and-chips restaurant and an adjacent lounge in Tacoma’s Sixth Avenue neighborhood.
Like its sister restaurant, the fish-and-chips place carries a name in triplicate.
Fish Fish Fish is expected to open in mid-December if construction progresses as planned. Owners Robert Stocker and Steve Naccarato will operate the business with Stocker’s sister, Suzanne Roberson.
Following the opening of Fish Fish Fish, a separate business — a lounge called The Boom Boom Room — will open next door, but more on that lounge in a moment.
Premium content for only $0.99
For the most comprehensive local coverage, subscribe today.
The restaurant at 3018 Sixth Ave. will be something like what Shake Shake Shake offers, but replace burgers, fries and shakes with fried fish, chips and Caesar salad.
Naccarato said the neighborhood is in need of a casual fish-and-chips joint. “Geographically there isn’t a real go to fish-n-chips place, and it’s one of those foods, like burgers, that we love and wanted to try and do really well.”
Naccarato described, via email, a decor and style similar to the arty-looking Shake Shake Shake, which carries a retro burger joint theme with a dining room outfitted in a vivid aqua and orange palette and striking, so to speak, retro scoop chairs from the old Elks bowling alley.
Naccarato added, “(There will be) similar colors and logo, fun, casual. And the goal is to do with fish what we are doing with burgers.”
He described a menu of classic recipes with modern twists, just as the duo do with their roadside-style burgers and shakes at Shake Shake Shake.
Expect to find catfish, cod and halibut with a variety of coatings, including a British style breading, a cornmeal batter and a panko (and possibly matzo) breading. There also will be fish tacos. Naccarato also mentioned something Brits will line up for — mushy peas.
Naccarato said, “We will also offer a house-made chowder and my famous Caesar salad.” That famous Caesar salad was called Steve’s Caesar when it was on the menu at the Beach House at Purdy, which Naccarato previously operated with his brother Gordon Naccarato, co-owner of Tacoma’s Pacific Grill, Smoke + Cedar and Classics by Pacific Grill.
Naccarato said the salad is a recipe he borrowed from Los Angeles chef Michael Roberts, a former co-worker when the duo worked at Trumps restaurant.
As for The Boom Boom Room, that’s a project with an expected mid-2016 opening.
Naccarato described the lounge, “The Boom Boom Room will be a mid-century styled interior. An intimate space about the size of Hilltop Kitchen. The name developed as we discussed what we wanted the bar to be. A retro bar, highly stylized with a feeling of 1960s Palm Springs-Los Angeles-Miami Beach-Las Vegas, without being kitschy, but fun.”
Lakewood architect Dan Kinkella, who designed downtown Tacoma’s Indochine and Indo Asian Street Eatery, will design the lounge at 3016 Sixth Ave. Naccarato added that they’ve recruited artist friends to design custom booths.
The Boom Boom Room is a riff on a lounge of the same name at Miami’s Fontainebleau Hotel. “This is where all the big-time entertainers (Sinatra, Elvis, etc.) used to play when they went to Miami, and it’s still one of the swankiest places down there,” he said.
The Boom Boom menu is still in the works, but Naccarato gave a sneak peek. “We will have a slider-centric menu, flatbreads, a charcuterie plate and other small plates and things easily shared. No big entrees.”
He added, “Our chef and foodie friends will collaborate on the menu. Most of the sliders will be recipes from former chefs that worked for us along the way: Matt Colony, Tiaunnah Knox, Hudson Slater, chef-friends of Robert’s… .”
Naccarato added, “I’ll squeeze my brother for a recipe or two, of course.”
Fish Fish Fish
Where: 3018 Sixth Ave., Tacoma.
Opening: Approximately mid-December.
What’s next: In mid-to-later 2016, The Boom Boom Room will open next door at 3016 Sixth Ave., Tacoma.