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Want to get rid of your old jeans? For limited time, Target will take them

From March 11-24, Target will be collecting used denim and offering coupons for new jeans in stores and online.
From March 11-24, Target will be collecting used denim and offering coupons for new jeans in stores and online. Associated Press file, 2016

Ready for an excuse to make a Target run and recycle at the same time?

Starting Sunday, March 11 through March 24, Target stores throughout the region will take your old denim.

The retailer said its first denim trade-in covers any old denim clothing. In return, you’ll receive a coupon for 20 percent off a new pair of jeans in store or at Target.com.

The coupon is good through March 24.

“We are testing out different incentive strategies to understand what works best” for the retailer and its customers, according to a Target news release about the program.

Program details:

▪ Any brand or style in clean, dry condition will be accepted.

▪ Target will have drop-off boxes for the donated denim near the guest service desk in each store.

▪ Coupons will be available from store representatives at the guest service desk.

▪ The coupon applies to long jeans only (excludes shorts, jackets and vests).

▪ Guests receive one coupon per item they trade in with a maximum of four coupons per household per day.

Target is working with I:Co, which specializes in the collecting and recycling of clothing. Target says it expects the program will keep “more than 50,000 pounds of denim out of landfills.”

In a similar program in 2017, Target says it recycled more than 2.5 million pounds of car seats.

Debbie Cockrell: 253-597-8364, @Debbie_Cockrell

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