Tacoma business owners launch campaign for $12 minimum wage alternative ballot measure

Two small-business owners have launched a campaign to advocate for the $12 minimum wage option that Tacoma voters will consider this fall.

Small-business owners Don Hansen and Kevin Hayes are co-chairing the $12 for Tacoma campaign in support of Measure 1B, according to a news release Thursday. The measure is on the Nov. 3 ballot and would raise the city’s minimum wage to $12 by 2018.

According to records from the state’s Public Disclosure Commission, the campaign has yet to report any donations.

Measure 1B, put on the ballot by the Tacoma City Council, is in competition with a citizen initiative to raise the city’s minimum wage to $15 immediately.

“Measure 1B makes more sense for Tacoma than another minimum wage measure on this fall’s ballot that is too extreme for the city,” the news release said.

Hansen and Hayes said in the release that they recognize income inequality is a problem.

“For far too long, the highest incomes in Washington have gone up at a faster rate than the city’s lowest-wage workers,” said Hansen, campaign co-chair and owner of Cascade Park Communities, which operates three senior care facilities in Tacoma. “Measure 1B not only takes a huge step in addressing this income inequality and improving workers’ lives, but is the reasonable solution that fits Tacoma.”

Hansen’s co-chair is Kevin Hayes, founder and principal of Tacoma Marketing Group. Hayes’ firm specializes in strategic marketing, brand development, SaaS (software as a service) and website design, according to the release.

Because Tacoma voters’ ballots will have two minimum-wage questions, the campaign’s website,, includes a graphic showing how voters should mark their ballot.

Kathleen Cooper: 253-597-8546