Lucid, Lacey’s first recreational pot store, is open for business, occupying 1,300 square feet of retail space in the Little Prairie Center at Yelm Highway and College Street.
The business officially opened Dec. 19, but co-owner Christian Pang of DuPont said they did little marketing at the time so that they could work out the kinks in the operation.
The marketing effort ramped up Tuesday because Pang, his other partners and staff held a soft opening, inviting industry professionals to check out the space. They also shot video testimonials, which they plan to post on Lucid’s website, and served hors d’oeuvres.
A grand opening is set for late February or early March, he said.
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Tuesday’s soft opening was a long time in coming for Pang, 36, because he first proposed a store north of Interstate 5 in Lacey that drew the ire of church members next door.
Distance requirements were not included for churches as part of Initiative 502.
Pang said Tuesday that it was never his intention to open at the site next to the church, but that he needed a qualifying address to get the ball rolling on the licensing process.
Still, it took about a year before he finally found his current location, he said.
He also plans to open a second Lucid site at Martin Way and Hensley Street Northeast in the spring, which is considered one of six “at large” sites allowed in Thurston County. Another retailer, 420 Carpenter, also operates in the county.
Under I-502, Thurston County was granted a maximum of 11 retail pot licenses: six in the county, two in Lacey, two in Olympia and one in Tumwater.
Green Lady operates in Olympia on Pacific Avenue.
Pang said Tuesday he wanted Lucid to feel upscale, so it has the look and feel of an Apple store or perhaps a jewelry store. After customer identification is checked at the door, customers can browse a selection of accessories and marijuana, including edibles and dry leaf products.
Lucid is selling an ounce of pot for just under $300, which Pang thinks is one of the more competitive prices in the state.
And prices are starting to fall now that supply is catching up with demand. His per gram price averages about $15, he said.
Pang moved to Washington so that he could be in the forefront of a new industry, he said. Before coming to the state, he grew medicinal marijuana in Northern California for five years.
Lucid is open from 10 a.m.-9 p.m. Monday through Thursday; 10 a.m.-11 p.m. Fridays and Saturdays; and 10 a.m.-6 p.m. Sundays.