Karen Peterson

Karen Peterson: New design plays to our strengths

By Karen Peterson


Welcome to The News Tribune’s new digital design.

Reader tastes and preferences change quickly these days, particularly online, and we’re making some adjustments to enhance your reading experience.

A big challenge is figuring out how to serve the same story to one reader who has only seconds to catch up on the news and another who’s sinking into the couch for a deep read.

Our new story pages attempt to serve both.

Beneath each headline, you’ll find two or three highlights that give you the gist of the story. If that’s all you want, you’ll leave with a basic understanding. If you want to learn more, keep reading the full story. The design works particularly well on a cell phone.

We’re labeling the two tempos of news Quick and Deep. That’s how readers tend to read, and it’s how we’re planning to cover stories, as well.

Expect a steady stream of local news breaking at the top of our home page. Many of these will be short updates as stories progress throughout the day.

Further down the page, we’ve set aside a special section called South Sound In Depth. These deeper stories are surprisingly well read on computers, tablets and even cell phones.

Our In Depth stories will bring context to the news of the day and explain to readers how they will be personally affected.

These are the stories about the South Sound you don’t often get on Seattle TV or radio because they, unlike the TNT, don’t have more than two dozen reporters working beats from a newsroom in Tacoma.

Those of you who read the printed News Tribune will find the South Sound In Depth stories daily on Page 3A. We’re also marrying all the headline typography on print and online, so no matter where you read our stories, they’ll all look like they belong in the same TNT family.

Online, we’re doubling down on video. Our video viewership has grown 10-fold in the past year, evidence of your growing appetite for this medium. We will push to provide video on more stories than ever.

But one thing that won’t change is our commitment to public service journalism and to bringing you the news that matters most in your lives. 

The News Tribune has been Pierce County’s most trusted news source for more than 130 years. That won’t change, either.

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