Those tuning into Tacoma’s sports radio station on Thursday morning may have been surprised to hear talk about Donald Trump, immigration and the national budget.
Sports programming on 850AM was replaced Thursday with a new format packed with syndicated programs such as Glenn Beck (6-9 a.m.), (Jack) Armstrong & (Joe) Getty (9 a.m.-noon) and The (Todd) Schnitt Show (Noon-3 p.m.). The station, owned by iHeartMedia Seattle, now bills itself as South Sound Talk 850 and Tacoma’s Voice.
A twist of the dial, however, turns up much of the old sports programming. Also announced Wednesday was the launch of 1090 KJR, which features national sports coverage and syndicated programs such as Dan Patrick (6-9 a.m.), The Herd with Colin Cowherd (9 a.m.-noon) and Doug Gottlieb (noon-3 p.m.). The switch to 1090AM should give these programs a stronger signal in Seattle. The transmitter is located on Vashon Island.
Broadcasts of Tacoma Rainiers games will remain on 850 AM, whose transmitter is in Tacoma. The channel will broadcast some late night sports programming.
“With the re-launch of 1090 KJR and South Sound Talk 850, the KJR brand in Seattle just got even bigger,” said Rich Moore, senior vice president of programming for iHeartMedia Seattle, in a press release. The company also owns 950 AM, a sports radio station.