Remember what it was like in Western Washington in the days leading up to the Seahawk's Super Bowl appearance? That's kind of what it's been like in Arizona's Valley of the Sun this week.
There are T-shirt sales on street corners, signs of support in merchants windows and the Cardinals in the Super Bowl is making all other local news distinctly secondary. Including today's basketball game between No. 23 Washington and No. 14 Arizoa State. (Here's my story from today's paper. And here's one from the Arizona Republic.)
"Obviously the Cardinals have generated a lot of excitement in the Valley," ASU coach Herb Sendek said, "as you would expect with the team going to the Super Bowl."
However, the Sun Devils haven't been forgotten. The local paper is running Super Bowl stories on the front page of the paper and giving the Cardinals a whole section to themselves. So the Super Bowl coverage isn't affecting the Sports page much. On on Thursday, when Washington State upset ASU, the Sun Devils drew their largest crowd of the season -- 10,745, compared to their home average of 8,145.
Today's Super Bowl Eve tipoff is at 2:30 (PST). The game will be on FSN.