The University of Washington officially announced this morning that it has agreed to a naming-rights deal with Alaska Airlines for the field at Husky Stadium.
Alaska, which already owns the naming rights for the basketball court at Hec Edmundson Pavilion, will pay the school $41 million over 10 years -- more than half of that money will be earmarked for athlete scholarships and welfare -- and the UW’s football playing surface will now be known as “Alaska Airlines Field at Husky Stadium.”
“This agreement formally brings together two iconic local organizations for the next decade,” said Brad Tilden, CEO of Alaska Airlines, in a statement. “Alaska is proud to be the official airline of the University of Washington, a pillar in the Seattle community with a rich tradition of academics and athletics.”
Alaska will also hold the rights for the “University of Washington Athletic Village presented by Alaska Airlines.”
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“I am thrilled that we can expand on a local connection and enhance a long-standing relationship with a Seattle company who shares our values so deeply. As the costs of funding a first-class student-athlete experience continue to rise, it is critical that we seek new and creative funding opportunities with partners who share our values, and I am pleased because that is exactly what we have done with Alaska Airlines,” UW athletic director Scott Woodward said in a statement released by the school. “This exciting new agreement will work directly to fund our student-athlete experience and allow us to stay in front of the rising costs of funding student-athlete recruitment, scholarship, travel and competition.”
“We’re proud to expand our relationship with our hometown airline through an agreement that will benefit students on and off the field,” UW interim president Ana Mari Cauce said in a statement. “We have an active, engaged community of students, faculty, staff, alumni, and fans, and it’s their energy and passion for our university that made this expanded partnership possible.”
The UW Board of Regents is expected to formally approve the deal at their Sept. 10 meeting.
The agreement also makes Alaska Airlines the official airline of all three UW campuses (Seattle, Bothell, Tacoma) for the next 10 years.