The Seattle Sounders FC announced today a marketing campaign that incorporates mock dating profiles for six individual Sounders FC players. The campaign includes outdoor billboards, TV and radio spots, personal ads placed in local weekly newspapers under the heading "Sounders Seeking Fans" and a dedicated facebook page.
The Facebook page will feature the individual mock dating videos, humorous outtakes and a link to an eBay auction site where fans can bid on a "Date with a Sounder". The "Date with a Sounder" includes: four (4) Club Seat tickets to an upcoming match and an opportunity for a post-match meet-and-greet with one of the players. Proceeds will benefit the Sounders FC charity partners including: America SCORES Seattle, Boys & Girls Clubs (King Co. & Bellevue), Special Olympics Washington, Washington Global Health and Washington Youth Soccer.
Facebook ads will provide a list of "dates" and a "make-a-date" link that will connect fans directly to a ticket site.
The mock dating profiles include details about the players' favorite activities, hobbies and photo montages from their youth. Sounders FC players that participated include: midfielders Brad Evans and Mike Fucito, forward Roger Levesque, and defenders Jeff Parke, James Riley and Leo Gonzales.
The campaign was designed in partnership with Wexley School for Girls, a local full-service advertising agency. Clients include the Seattle Seahawks, Microsoft and Car Toys.
For more information visit www.DateWithASounder.com.
By the way, for anyone thinking this campaign might reflect any softening of ticket sales, that apparently isn't the case. From what I've heard, indications are that the Dallas FC game might have reflected the low-water mark for attendance. Despite going into the books as a sellout, that game was a difficult one in that it was played on a rainy Wednesday, against a fine but not especially high-profile opponent, and came as the third home game in a stretch of about 10 days. Demand for all remaining home games seems higher.