Maureen McCormick Just Recreated a ‘Brady Bunch' Moment With Her Husband-Fans Love It
Maureen McCormick paid tribute to her Brady Bunch past as part of a fun new ad campaign. The actress, who played Marcia Brady on the beloved ABCsitcom from 1969 to 1974, teamed up with J. Press and Alex Mill for a photoshoot for their spring 2026 ad campaign. As a bonus, McCormick's husband, Michael Cummings, was part of the J. Press x Alex Mill ad, too.
In a video posted to the Alex Mill Facebook page, McCormick, 69, and her husband were seen wearing colorful rugby shirts as The Brady Bunch theme song played. McCormick channeled the iconic opening credits to the classic TV show as she smiled and looked up and over at the other models who appeared in a box-style camera shot. There was also a nod to McCormick's famous "The Subject Was Noses" episode of The Brady Bunch as Cummings pretended to toss a football, which luckily didn't hit her in the face.
"When Marcia Brady is in your shoot, we knew there was only thing to do… We loved our J. Press x Alex Mill bunch. Maureen McCormick what a treat!!" the video was captioned.
McCormick also posted the video to Instagram. "We love you @jpress x @alexmillny
How fun it was for my husband and me to be in this photo shoot and hang out with the loveliest bunch of people!"
Fans reacted to the collab
McCormick and her husband were part of the second J. Press x Alex Mill collab, which is already getting rave reviews. GQ noted that Alex Mill's "reliably cheery menswear riffs on the exact type of wholesome Americana J. Press perfected decades ago," adding that the latest collaboration "retrofits Hyannis Port classics with exuberant spring hues."
"The duo's second effort picks up right where the first left off, remixing J. Press catalog classics in a kaleidoscope of sun-drenched spring hues," the outlet shared.
Fans were just as thrilled to see McCormick and her husband of 40 years in the ad.
"Omg love this so much! You guys are the cutest!💕," one fan wrote on Instagram.
"O, Mo! This is just great! And with hubs!" another agreed.
"Not me watching this over and over and deciding a Brady Bunch watch is in order tonight!" a third fan chimed in.
Alex Mill fashion designer Somsack Sikhounmuong also wrote, "Thank you to both of you for just being the cooolest nicest couple we could've have asked for! and dreamed of ❤️❤️."
RELATED: Maureen McCormick's Husband Had No Idea She Was Famous
Marcia, Marcia, Marcia
McCormick also appeared behind the scenes as she visited the Alex Mill offices. In a video posted to Instagram, Mickey Drexler, the chairman of the New York-based clothing brand, introduced the actress by saying, "My old friend Maureen McCormick, if you remember her from The Brady Bunch. She is a huge fan of Alex Mill."
McCormick modeled black denim overalls and declared that overalls "have never gone away." "You can dress them up or dress them down. … I am such a fan," she said.
"Marcia, Marcia, Marcia! A fan of Alex Mill?! Pinch us! Loved having you in the office," the video was captioned.
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This story was originally published April 18, 2026 at 4:29 AM.