Pop-Tarts Brings Back Iconic Pokémon Collab For the First Time in 25 Years: 'Haven't Seen in Ages'
Whether you're five-years-old or 50, there's something so reliably delicious about a classic Pop-Tarts pastry.
Providing fans the ideal breakfast to enjoy on the go, the iconic breakfast brand has no shortage of excellent pastry flavors lining grocery store shelves, whether looking to a classic flavor like Frosted Strawberry and Blueberry or a more inventive twist like Chocolate Chip Cookie Dough.
As fantastic as many of Pop-Tarts' eclectic flavors are in their own right, the company has just unveiled an exciting collaboration that marks the return of a longtime fan-favorite to store aisles across the country.
According to a new Instagram post from the ever diligent food blogger markie_devo, Pop-Tart is once again bringing back their beloved Pokémon collab last seen over two decades ago.
As the food blogger shared on social media, "Target is celebrating 30 years of Pokémon with returning Pop-Tarts and new Pirate's Booty shapes."
As exciting as the return of the fabled Pop-Tarts x Pokémon collab is, it's crucial to note the key differences between the 30th anniversary Pokémon Pop-Tarts and the original 2000 flavor.
Whereas the original featured a fruity and vibrant Wild Cherry flavor, this new version of the collaboration features Frosted Vanilla Cupcake pastries made with cupcake-flavored filling, white icing and eye-catching sprinkles.
Not only that, but the new pastry also features a limited-edition box with a colorful Pikachu design. Each box of the pastries retails for $3.99, with a total of 12 toaster pastries included in each package. The new flavor specifically debuts at Target on May 2 and online via the grocery store's website on May 3 at 9 am EST.
If shoppers' responses are any indication, the new treats are guaranteed to fly off shelves at a rapid pace!
"Ah can't wait!" one user wrote on Instagram. "I should try these!" agreed another.
Copyright 2026 The Arena Group, Inc. All Rights Reserved
This story was originally published April 20, 2026 at 9:19 AM.