Honey Maid Launches Limited-Edition Salted Caramel Graham Crackers Ahead of S'mores Season
When most people think of Honey Maid, three flavors come to mind: Original, Cinnamon, and Chocolate. Those are the graham crackers that have been sitting in pantries across America since the brand launched in 1925, and for the most part, the lineup has stayed the same. Until now.
On Friday, April 17, Honey Maid Snacks took to Instagram to introduce a brand-new addition to the family. "Sweet, salty, and so worth the hype," the caption read. "Meet the NEW Honey Maid Salted Caramel Graham Crackers."
The limited-edition flavor combines the brand's signature graham cracker base with a salted caramel twist, topped with a light dusting of salt. They're available in Honey Maid's Fresh Stacks format - six individually wrapped sleeves per box - and can be found at Target, Walmart, Amazon, and other major retailers nationwide. Each serving has 120 calories, 8 grams of whole grains, and no high-fructose corn syrup.
It didn't take long for reactions to pour into the comments section.
"We are soooo ready for this!!!" one person wrote.
"These are literally the best flavor of graham crackers I've ever had! I hope they end up being a permanent item and not limited edition. Sooo good," another added.
"WHATTTTTT?!?!?! Cannot wait to try🤩🤩🤩," chimed in a third.
Others were already making plans: "Using these tonight in our s'mores! Cannot wait!!!😍," someone else said.
The s'mores angle isn't accidental. S'mores are a roughly $250 million annual business in the U.S., with Instacart data showing that graham cracker and marshmallow orders spike together around Memorial Day, July 4th, and Labor Day. Honey Maid is already featuring recipes on its website that swap the classic cracker for the Salted Caramel version, including S'more Marshmallow Pops, a S'mores Mug Cake, and a S'mores Refrigerator "Cake" that uses the graham crackers as layers.
New flavors from Honey Maid are genuinely uncommon. A limited-edition Gingerbread version popped up around the 2011 holiday season, but moments like that are few and far between - which helps explain why Salted Caramel is getting so much attention.
That said, it's not a forever flavor. There's no official end date, but the packaging and retailer listings both signal a limited run. For anyone eyeing salted caramel s'mores this summer, the clock is already ticking.
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This story was originally published April 26, 2026 at 10:42 AM.