TNT Diner

Indian market opens in Pierce County with rows of spices, fresh produce, snacks and more

If you’ve been on the hunt for assam tea, organic lentils and the right spices for a homemade jar of spicy mango pickles, a new Indian market near Puyallup has everything you need — and probably more.

Ravinder Singh opened Spice World, a 5,000-square-foot store at 10417 Canyon Road, in late December with business partners Sukhwinder Singh (no relation) and Nevjot Singh, his brother-in-law. Originally they planned to call it Punjabi Hut but updated the name to reflect a broader mission.

“We have a goal to bring more customers and more variety from different communities,” he told The News Tribune.

They knew the area was ripe for such a specialized store. The nearest Indian markets required a 45-minute to hour-long one-way drive to Kent or Renton, while some fastidious shoppers might have traveled farther north to Issaquah or Bellevue, where a denser population of Indian families have settled in Washington state.

Singh had been making those voyages himself since moving to Puyallup a year ago.

Ravinder Singh organizes shelves at his store, Spice World at 10417 Canyon Rd., on Saturday, Feb. 25, 2023. After moving to Puyallup, he sensed a need for a well-stocked Indian grocery in Pierce County.
Ravinder Singh organizes shelves at his store, Spice World at 10417 Canyon Rd., on Saturday, Feb. 25, 2023. After moving to Puyallup, he sensed a need for a well-stocked Indian grocery in Pierce County. Pete Caster Pete Caster / The News Tribune

He had first considered opening his own store almost five years ago but struggled to secure a loan. With the co-ownership of his colleague in the trucking business and his wife’s brother, they found the funds and then this retail space in the Summit-Waller area — a superior choice to Meridian for two reasons, he added.

First, it’s less of a hassle to drive on Canyon Road, and being near state Route 512 positions Spice World nearer to Tacoma and Olympia. It’s also close enough to South King County that those Kent-Renton shoppers might head south instead.

“It was a good opportunity because we had no Indian grocery store here,” said Singh in February.

He postulated that like his family, others — especially those working from their computers — moved to Pierce County from places like Bellevue in search of more land and more spacious housing.

In just the first two months, he said, customers have visited from Olympia, Tumwater, Lacey, Tacoma and Bonney Lake.

ON THE SHELVES AT SPICE WORLD PUYALLUP

A broad selection of imports predominantly from India and Nepal, as well as suppliers and producers in North America, provides Indian families a one-stop-shop to cook their regional cuisines at home. But Singh also hopes to attract customers outside the Indian American community to explore (requests for Fijian ingredients, for instance, have been honored) or to simply fill their pantries for a fair price.

“We are just trying to keep our prices as low as we can,” he said, without sacrificing quality.

A small produce section provides basics like onions and potatoes as well as East Asian necessities like bitter melon and Thai eggplant, shown here.
A small produce section provides basics like onions and potatoes as well as East Asian necessities like bitter melon and Thai eggplant, shown here. Pete Caster Pete Caster / The News Tribune

Two full walls of refrigeration house dairy, including dahi (Indian-style curd yogurt) and paneer from Nanak Foods, a Vancouver-based company; a multitude of cold drinks like Thums Up (Indian Coke with a hint of rose) and Kashmira masala jeera soda; and packaged foods from frozen naan and momos to kulfi (full-fat ice cream).

In the middle aisles, scour the shelves for snacks and all of the ingredients you need to make curries, daal, biryani — even the best flours to make chapati, parathi and poori in your home oven.

A small produce section features otherwise hard-to-find ingredients like bitter gourds, coriander leaves and those green mangoes, as well as standards such as ginger, turmeric and okra. An attached room also offers cookware including useful stainless steel bowls and mortar and pestles, as well as Ayurvedic medicinal herbs, spices and tools.

Just need the basics? Spice World also serves as a regular grocery store, with onions, carrots, garlic and rice.

After hearing from customers who preferred a particular brand or style of rice beyond basmati, they expanded the selection. “Now we have a special section for the rice,” said Singh, noting the differences between Northern and Southern Indian cooking. “We try to keep everything in the store.”

In the future, he hopes to bring an Indian food truck to the parking lot.

Owners of Spice World: Navjot Singh (left), Ravinder Singh (right) and Sukhwinder Singh pose for a portrait inside their store 10417 Canyon Road East in Puyallup, Wash., on Saturday, Feb. 25, 2023.
Owners of Spice World: Navjot Singh (left), Ravinder Singh (right) and Sukhwinder Singh pose for a portrait inside their store 10417 Canyon Road East in Puyallup, Wash., on Saturday, Feb. 25, 2023. Pete Caster Pete Caster / The News Tribune

SPICE WORLD - PUYALLUP

10417 Canyon Road E., Puyallup, 253-212-3408

Daily 10 a.m.-8 p.m.

Details: Indian grocery store packed with whole and ground spices, ingredients for Indian cooking and packaged food and drink, plus cookware and Ayurvedic products

This story was originally published March 1, 2023 at 5:00 AM.

KS
Kristine Sherred
The News Tribune
Kristine Sherred joined The News Tribune in 2019, following a decade in Chicago where she worked for restaurants, a liquor wholesaler, a culinary bookstore and a prominent food journalist. In addition to her SPJ-recognized series on Tacoma’s grease-trap policies, her work centers the people behind the counter and showcases the impact of small business on community. She previously reported for Industry Dive and William Reed. Find her on Instagram @kcsherred. Support my work with a digital subscription
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