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Fireball owner drops new canned cocktails, including hard cream sodas

Fireball's parent company is welcoming summer with three new canned cocktail brands, including flavors such as lemonade and cream soda.

Sazerac, which owns over 450 brands including Fireball, Buffalo Trace and Pappy Van Winkle, announced the company's three newest canned cocktails on Tuesday, June 23: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade and Buckhorn Whiskey Lemonade.

The company said the ready-to-drink cocktail brands are part of its effort to give customers convenient drinks to choose from for specific occasions, like brunches and poolside gatherings.

The three picks are rolling out nationwide at select Sazerac retailers, the company told USA TODAY on Thursday, June 25. They're a permanent part of the company's lineup.

Here's what else we know about Sazerac's newest canned cocktails.

Vodka-based, dairy-free cream soda

First up is Lovebug Hard Cream Soda, Sazerac's first vodka-based cream soda.

"It blends indulgent cream soda flavor with a vodka base in a dairy-free, 12 ounce format," the company said, adding that the drink has no sugar and 100 calories. "It delivers a familiar yet elevated cocktail experience without compromise."

Lovebug Hard Cream Soda:

  • Alcohol by Volume – 5%
  • Cost – Suggested retail price of $18.99 for an 8-pack
  • Sold at – Stores such as Shell, Sunoco and Pauken Wine & Liquor. Drink locator at www.lovebughardsoda.com.

Flavors include:

  • Vanilla 'n Cream
  • Cherries 'n Cream
  • Cola 'n Cream
  • Peaches 'n Cream

Whiskey lemonades

Next up is Buckhorn Bourbon Whiskey, which is made with blended whiskey, real lemon juice from concentrate and fruit flavor, the company said.

Buckhorn Bourbon Whiskey:

  • Alcohol by Volume – 7%
  • Cost – Suggested retail price of $18.99 for an 8-pack

Flavors include:

  • Classic Whiskey Lemonade
  • Peach Whiskey Lemonade
  • Blackberry Whiskey Lemonade
  • Honey Whiskey Lemonade

Lastly, there's Endless Afternoon Whiskey Lemonade, which the company said is made of real whiskey and real lemon juice from concentrate.

"The brand offers a bright, crisp and easy-drinking experience at 9% ABV. Built for any drinking occasion, Endless Afternoon balances bold flavor and refreshment.

Endless Afternoon Whiskey Lemonade:

  • Alcohol by Volume – 9%
  • Cost – Suggested retail price of $18.99 for an 8-pack
  • Sold at – Stores such as Shell, Ale Wine & Spirits and Chateau Wine & Spirits. Drink locator at www.drinkendlessafternoon.com.

Flavors include:

  • Original Lemonade
  • Peach Lemonade
  • Blackberry Lemonade
  • Ginger Lemonade

Saleen Martin is a reporter on USA TODAY's trending team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@usatoday.com.

This article originally appeared on USA TODAY: Fireball owner drops new canned cocktails, including hard cream sodas

Reporting by Saleen Martin, USA TODAY / USA TODAY

USA TODAY Network via Reuters Connect

Sazerac's Lovebug Hard Cream Soda in Cherries 'n Cream. The drink also comes in flavors such as Vanilla 'n Cream, Cola 'n Cream, and Peaches 'n Cream.
Sazerac's Lovebug Hard Cream Soda in Cherries 'n Cream. The drink also comes in flavors such as Vanilla 'n Cream, Cola 'n Cream, and Peaches 'n Cream. Sazerac USA TODAY Network, Reuters
Sazerac's Buckhorn Whiskey Lemonade. Flavors include Honey Whiskey Lemonade, Classic Whiskey Lemonade, Peach Whiskey Lemonade, and Blackberry Whiskey Lemonade.
Sazerac's Buckhorn Whiskey Lemonade. Flavors include Honey Whiskey Lemonade, Classic Whiskey Lemonade, Peach Whiskey Lemonade, and Blackberry Whiskey Lemonade. Sazerac USA TODAY Network, Reuters
Sazerac's Endless Afternoon Whiskey Lemonade. Sazerac, which owns Fireball, announced the launch of the new canned cocktail on June 23, 2026. Flavors include Original Lemonade, Peach Lemonade, Blackberry Lemonade, and Ginger Lemonade.
Sazerac's Endless Afternoon Whiskey Lemonade. Sazerac, which owns Fireball, announced the launch of the new canned cocktail on June 23, 2026. Flavors include Original Lemonade, Peach Lemonade, Blackberry Lemonade, and Ginger Lemonade. Sazerac USA TODAY Network, Reuters

Copyright Reuters or USA Today Network via Reuters Connect

This story was originally published June 25, 2026 at 3:26 PM.

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