New boutique with focus on sustainable fashion opens in Proctor this weekend
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- Good Luck Shop opens in Proctor with sustainable fashion and home goods focus.
- Owner Ginny McClure sources apparel from small, independent, ethical brands.
- Store replaces long-time Envy Boutique and emphasizes slow fashion principles.
If you’ve been wondering what’s behind the papered windows of a new store in Tacoma’s downtown Proctor district, you’ll have the first chance to check out Good Luck Shop on Saturday for its soft opening.
Owner Ginny McClure gave The News Tribune a tour Tuesday afternoon as she and her husband Will Taylor were busy unpacking. McClure’s vision is for the Good Luck Shop to sell well-made men’s and women’s wear in addition to home goods, ceramics and jewelry made by small independent brands, some of them local.
“We specialize in slow fashion,” she said. “What that means is, for the most part, really small, independent brands who make everything in their lines with a lot of integrity. Everyone’s getting a full paycheck and putting food on their table. That can also mean manufacturing practices as well [as] worker conditions.”
Good Luck Shop, 3813 N. 26th St., fills the void left behind after the departure of Envy Boutique, which operated in the space for 25 years before owner Shannon Thompson announced plans to move to Texas and semi-retire.
McClure led the jewelry department at Compass Rose next door since 2018 and said opening her own shop in the neighborhood has been a dream for years. McClure and Taylor live in Proctor, and, when McClure heard Thompson was selling, it ended up being the perfect fit.
Much of the clothing sold at Good Luck Shop embodies “classic” style, “things you’re going to have forever,” McClure said.
Racks of clothing seen Tuesday displayed lots of denim shirts and jackets, loose-fitting dresses, corduroy pants and linen shirts. Some are made in Portland, Seattle or Lopez Island, McClure said.
“It’s important to me to know who made my clothes, and it just gives me such a deep appreciation for it. Over the pandemic, I learned how to sew, and that was also a huge thing of just seeing, like, what goes into building a garment, making a garment,” she said. “So much love just goes into these clothes. All of the designers and brands, they’re doing it because this is the thing that fuels them. And I love to be a part of that and to support that.”
The shop’s name was inspired by the concept of “enclothed cognition,” the idea that clothes have a psychological effect on those who wear them and shape how we think about ourselves and how we interact with the world.
“Clothes are really special, and they hold our stories,” McClure said.
If you go
Hours: Tuesday through Saturday, 10 a.m. to 5 p.m.
This story was originally published June 20, 2025 at 5:15 AM.
