He wanted a closer gym. Now he’s opening a 24-hour fitness center in Pierce County
The sign went up a few weeks ago along Key Peninsula Highway, and the questions started soon after.
“Did I see a 24 hour gym coming out here?” a resident commented on the Key Peninsula Facebook page earlier this month.
The answer is yes.
Dr. Trey Farber is the person behind True Strength 24/7, a new 24-hour fitness center coming to Key Peninsula, and he recently spoke to The News Tribune in a phone interview about the project.
The new facility at 11901 137th Ave. Court NW will join other businesses already in the Key Central Plaza building, including Peninsula Community Health Services’ Key Peninsula Clinic.
The site is near a Shell station and All Terrain Painting & Repairs, and close to a relatively new gated 55+ community on the highway’s other side: Westbury Gig Harbor.
Farber, a Gig Harbor chiropractor whose practice focuses on rehabilitative sports medicine, said he has been working on the business plan for nearly a year. He was motivated after seeking a closer gym location for himself.
“I decided to fix the problem myself,” he said. “So I found an investor and made it work.”
The name is a spinoff from his local football camp for kids: True Athlete.
“We have a pretty good motto: ‘Hard work doesn’t lie,’” he said, which has inspired the “True” branding for both ventures.
Farber said his family goes back multiple generations in the area and the gym is not a franchise. It is a family operation, run by himself and his wife, Katie. “You’ll probably see my kids in and out of there,” he laughed.
“I’m not a rich man or anything,” he added. “But that building was a great deal for the lease. And I just couldn’t believe no one else had gone after this before.”
Farber said it would be a “key fob entry operation,” open 24 hours for members to come and go at their convenience.
As for the facility itself, he described it as a “standard” gym with “squat racks, where you can also do bench press, deadlift, power cleans and plenty of machines — incline press, leg curl, those types of machines. We’re going to have turf with sleds, ropes, all that kind of stuff.”
The facility also will have a “compact cardio center” including a bike, treadmill, stair climber and rowing machine, according to its website.
A sauna also is in the works.
“Just working it within the budget,” he said.
The facility also will integrate with his football/lineman camp. “That’s in the works,” he added.
For now he’s still receiving shipments to equip the site.
Gym membership will cost $50 a month, $45 for students and service members.
As for opening, Farber said he hopes for sometime at the end of June or early in July.
Once open: “Whenever you want to go work out, you can,” he said.
For more information or to sign up for updates, go to the True Strength 24/7 website at truestrength247.com.
