Samsung Electronics rolls out ChatGPT in major AI deployment

June 22 (Asia Today) -- Samsung Electronics is introducing ChatGPT Enterprise and Codex across much of its global workforce in what OpenAI described as one of its largest enterprise deployments to date.

Under the agreement announced Monday, ChatGPT and Codex will be made available to all Samsung Electronics employees in South Korea and all employees worldwide in its Device eXperience division.

OpenAI said the deployment represents a major expansion of its enterprise business.

Samsung Electronics plans to use the artificial intelligence tools across software development, marketing, product development, manufacturing and corporate support operations.

Employees will be able to use ChatGPT to search for and analyze information, draft documents, interpret data and develop ideas. Codex will support software development and the automation of internal workflows.

Codex can assist employees with writing, reviewing and debugging code. OpenAI said nontechnical teams can also use the tool to turn ideas into internal software, websites and automated workflows.

OpenAI emphasized the security and administrative features offered through ChatGPT Enterprise. The service includes data protection, user and access management and security controls designed to allow companies to use AI within their internal governance and security policies.

"This historic deployment for OpenAI is particularly significant because Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate," said Harrison Kim, general manager of OpenAI Korea.

"OpenAI will work closely with Samsung Electronics to help its employees level up with ChatGPT and Codex to move from ideas to execution faster, solve complex problems and create new products and services," Kim said.

The agreement also broadens an existing partnership between the two companies.

Samsung Electronics previously began working with OpenAI to supply advanced memory chips for next-generation AI infrastructure. The latest agreement expands that relationship from infrastructure and semiconductors to workforce transformation and companywide AI adoption.

OpenAI has also expanded its presence among South Korean companies and institutions.

Seoul National University has introduced ChatGPT Edu for about 47,000 students and employees, while Kakao provides access to ChatGPT through its KakaoTalk messaging platform.

Other South Korean companies using ChatGPT Enterprise or the OpenAI application programming interface include LG Electronics, LG Uplus, LG CNS, Samsung SDS, Krafton, Toss, Musinsa and Korea Zinc.

-- Reported by Asia Today; translated by UPI

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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260622010007312

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This story was originally published June 22, 2026 at 4:56 PM.