Air Jordan 4 'Bred': 1989 Specs, New Release Date & Where to Buy
The Air Jordan 4 "Bred" (IX8180-001) is the reason black-and-red sneakers get called "Bred." While officially introduced as the "Black Cement" in 1989, sneaker culture gave the shoe a nickname that would eventually become industry-wide slang. Jordan Brand initially lined up the legendary colorway for a Black Friday 2026 release, but recent developments have changed the conversation. Let's get into it.
Release Date, Price and Style Code
Category | Details |
Model | Air Jordan 4 "Bred" |
Style Code | IX8180-001 |
Colorway | Black/Cement Grey/Summit White/Fire Red |
Release Date | November 28, 2026 |
Retail Price | $230 |
Where Can You Buy the Air Jordan 4 "Bred"?
According to reliable leak account Sneaker Files, the Air Jordan 4 OG "Bred" is now expected to release on November 28 via Nike SNKRS, Finish Line, Foot Locker, JD Sports, and select Jordan Brand retailers for $230. That's one day later than originally expected, but if it means fewer Black Friday checkout lines and website crashes, most sneakerheads will gladly take the tradeoff.
Air Jordan 4 Retro "Bred"
— JustFreshKicks (@JustFreshKicks) June 9, 2026
• November 28th
• MJ Face Box
• Family sizing
• OG hangtag
• $230 pic.twitter.com/Djx1IKvekO
Why The Air Jordan 4 "Bred" Matters
The Air Jordan 4 "Bred" is the intersection of basketball, fashion, and hip-hop. Tinker Hatfield's 1989 "Black Cement" Jordan 4 hit the court and the curb with a vengeance. Everything from the colorway to the materials looked like prime MJ flying to the rim. The "White Cement" 4s were featured in a Spike Lee movie, but the "Bred" 4s spiked a movement.
What Makes The Air Jordan 4 "Bred" Stand Out?
Insider zSneakerHeadz reports the design will return to OG specifications with a black suede upper, 1989 shape, white edging, OG hangtag, and the coveted MJ face box. Fire Red accents hit the Jumpman-branded tongue and outsole, while Cement Grey lands on the lace wings, midsole, and Nike Air heel branding. After the leather-built 2024 "Bred" reimagining, this is music to my sneakerhead ears.
Will the Air Jordan 4 "Bred" Sell Out?
Reliable source Insane Sneaker reports limited stock numbers for the Air Jordan 4 OG "Bred," which aligns with how Jordan Brand's holiday releases typically roll out. If those numbers prove accurate, coupled with the shoe's true-to-OG details, this release is primed for chaos. These sneakers will disappear faster than your younger sibling when they owe you money.
Should You Buy The Air Jordan 4 "Bred"?
The return of the "Bred" 4 (SKU: IX8180-001) isn't just another retro. This is one of the original colorways that helped take Michael Jordan's signature line global and turn the Air Jordan 4 into a cultural icon. These aren't just hype-they're history.
If you can secure a pair at retail or slightly above, I recommend getting them. Jordan 4s have a timeless aesthetic and pair well with almost anything. The only caveat is sizing. If you have wider feet, consider going up a half size because an Air Jordan 4 can be absolutely brutal on a pinky toe.
Related: Air Jordan 4 ‘Fear': Moody and Marvelous, OG Cut, Top 5 All-Time - Where to Buy Now
Related: Air Jordan 8 'Chrome': Strapped-Up, Blacked-Out - Iconic Return & Where to Buy
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This story was originally published June 18, 2026 at 3:16 PM.