Pop-Tarts, Cheez-It & More Score Limited-Edition Snacks for the 2026 FIFA World Cup
If you like Cheez-It, Pringles, Pop-Tarts, Rice Krispies, or Town House crackers and also happen to like soccer, you're winning big this season.
Kellanova, the umbrella company covering all five brands, just announced it's working with the U.S. Soccer Federation as it's official snack partner-which means fans are getting co-branded, themed releases just in time for the 2026 FIFA World Cup.
"The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic," Maggie Hoy shared in a April 27 statement on behalf of Mars Snacking (the parent company of Kellanova). "This lineup is a banner for U.S. team spirit; from sweet to savory, we've created limited-edition flavors in partnership with the U.S. Soccer Federation meant to be the perfect co-star for every goal, every save, and every moment of celebration this season."
Kellanova Kicks off Summer Early With 6 Limited-Edition Snack Releases
According to Monday's press release, the spirited soccer-themed lineup includes two different limited-edition Cheez-It varieties, a summery flavor of Pringles, and festive versions of Pop-Tarts, Rice Krispies treats and Town House Crackers.
"Our fans are at the center of everything we do," Catherine Newman, chief marketing and communications officer at U.S. Soccer, added. "This collaboration with Kellanova is about meeting them in the moments that matter most. At the watch parties, matches and shared experiences that make soccer so special. It's a fun, accessible way to bring fans closer to the game and to each other."
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- Cheez-It Chili Cheese Dog: Baked Cheez-It snack crackers dusted with "bold" and "nostalgic" chili cheese dog-flavored seasoning.
- Cheez-It Original Flags & Stars: A "timeless classic" featuring original Cheez-It crackers with imprints of flags and stars.
- Pringles Spicy Loaded Nacho: The iconic swoop-shaped potato crisps take on a medium heat with flavors of classic nacho fixings (jalapeño, cheese, and savory meat).
- Pop-Tarts Star-Spangled Blueberry: Pop-Tarts Blueberry Toaster Pastries reimagined with red dough to complete the patriotic reimaging with blueberry filling and white frosting.
- Rice Krispies Treats Red White & Blue Sprinkles: The crispy, marshmallowy snack gets a simple makeover with red, white and blue sprinkles.
- Town House Original Flag Shape: Original, buttery Town House crackers in the shapes of the flag.
Where Will the Limited-Edition Soccer-Themed Treats Be Available?
The snack giant said its limited-edition soccer-themed snacks will be available nationwide beginning in May.
From what Parade understands, the new releases aren't limited to any one store, so fans should be able to find them wherever they purchase other favorites from Cheez-It, Pringles, Pop-Tarts, Rice Krispies and Town House (prices may vary). And while they're not exclusive to one retailer, they are only hanging around for a limited time this season.
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This story was originally published April 27, 2026 at 6:01 AM.