Going to the air comes easily to Russell Wilson.
Now, it will come easily to anyone wearing his Seattle Seahawks jersey on an Alaska Airlines flight.
The airline announced Friday that anyone flying with them from Seattle-Tacoma International Airport while wearing his jersey will be able to board early.
The promotion started Friday and runs through the end of the year.
Wilson has been a spokesman — dubbed the “Chief Football Officer” — for the SeaTac-based airline since 2013. The airline has donated more than $700,000 to charities Wilson supports since the partnership began, a news release said.